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当前位置:首页 > > B2C研究 > 电商书籍推荐:《网红经济思维模式》

电商书籍推荐:《网红经济思维模式》

http://www.100ec.cn  2017年09月11日10:32  中国电子商务研究中心 人才招聘 产品服务

  内容

  如果你想赚钱,可以入驻电商平台,拥抱互联网。如果你想出名,可以开通自媒体,打通宣传路。如果你想既赚钱,又出名,那就做网红。网红的火爆,让网红进入了大众视野,本书迎合趋势,介绍了网红的种类、演变,并揭示了如何成为一个网红,网红在互联网时代如何通过电商、微商、广告来变现。随着网红的出现,很多网红经纪公司应运而生。同时,本书也分析了目前比较成功的网红案例,让大家可以学习其成名方式,并对网络经济做出贡献。

  作者

  赵亮亮,笔名照关月,九三学社成员,河北亮道电子商务有限公司创始人。*云计划十大风云导师,全国十大微商企业创业导师,中国百强讲师,网红经纪人,知名企业培训师、咨询师。十年以上互联网从业经验,曾获多项电商相关荣誉。多家网站、报纸、杂志专栏作家,多家国家、省市协会及五百强企业首席顾问、导师。曾先后出版《从基层销售到业务精英》《小服装店也能赚大钱》《微营销不微》《老子最合格的CEO》《支付宝运营》(合著)等畅销书。

  唐江山,北京全扫教育科技有限公司董事长。国际网络教师节发起人,国际网络电影节发起人,《挣它一个亿》课程首席讲师,2007年开始互联网营销推广实践,2013年开始培训互联网文案与视频成交技巧,并出版《微营销师》。

  于木,持续创业者,支付宝营销领航者。知名域名投资客,机遇天下爱心基金发起人,机遇天下-QQ营销商学院创始人。

  目录

  什么是网红··························································································2

  1.1.1网红的定义··························································································2

  1.1.2网红的类型··························································································2

  1.1.3网红和传统明星的区别·······································································5

  1.1.4互联网正在颠覆明星经济···································································8

  1.1.5形形色色的网络红人········································································10

  1.1.6网红发展的文化背景········································································14

  1.1.7网红发展的社会背景········································································16

  1.1.8网红背后的内容生产传播与消费机制解析······································17

  1.2解密网红历史····················································································19

  1.3网红的特征························································································20

  1.4网红为什么这么火·············································································22

  1.4.1为什么网红崛起是必然性结果·························································22

  1.4.2网红为什么如此火爆········································································26

  1.4.3网红胜在持之以恒推广个人特色······················································30

  1.4.4网红火起来的背后心理因素·····························································32

  2.1网红经济····························································································36

  2.1.1网红经济的定义与本质·····································································36

  2.1.2网红经济的核心················································································37

  2.1.3网红经济爆发的原因········································································39

  2.1.4网红经济:海外早有先行者·····························································412.1.5为什么网红经济会火········································································43

  2.1.6不容忽视的网红经济········································································45

  2.1.7网红经济带来的新商业变局·····························································47

  2.1.8网红经济会给哪些行业带来发展机遇··············································50

  2.1.9网红经济的现状及未来发展·····························································52

  2.2粉丝经济····························································································53

  2.2.1粉丝经济的定义················································································53

  2.2.2粉丝经济的诞生················································································53

  2.2.3粉丝产业的七个方面········································································55

  2.2.4传统经济的两个时代········································································58

  2.2.5如何打造粉丝经济············································································59

  2.3社群经济····························································································63

  2.3.1什么是社群经济················································································63

  2.3.2社群经济开启一个伟大的时代·························································65

  2.3.3社群经济时代的六个商业趋势·························································66

  2.3.4粉丝经济与社群经济的本质区别······················································69

  2.3.5从网红看社群化营销········································································702.4如何高效利用网红思维·····································································72

  2.4.1网红将是下一个风口········································································72

  2.4.2如何利用网红思维售卖产品·····························································74

  2.5月入百万的网红达人·········································································76

  2.5.1网络购物平台的“网红”·································································77

  2.5.2“网红”新势力················································································77

  2.5.3微商和网红的区别············································································79

  2.5.4网红背后有哪些宝············································································82

  2.5.5网红赚钱赢利的十大方法·································································85

  3.1 2016年网红产业的四大趋势·····························································92

  3.2时势造网红························································································95

  3.3成为网红的终级秘诀·········································································98

  3.3.1谁将可能成为网红············································································98

  3.3.2成为网红必备综合素质···································································102

  3.3.3如何做一个好内容··········································································105

  3.3.4如何做一个成功的网红···································································105

  3.3.5如何让粉丝对你感兴趣···································································109

  3.3.6网红蹿红的法宝···············································································110

  3.3.7如何打造营销网红···········································································115

  3.3.8网红如何长红···················································································118

  4.1网络推手··························································································122

  4.1.1什么是网络推手··············································································122

  4.1.2网络推手特征··················································································122

  4.1.3行业准则·························································································122

  4.1.4行业格局·························································································123

  4.1.5推广方法·························································································123

  4.1.6如何成为网络推手··········································································124

  4.1.7网络推手必备八大素质···································································126

  4.1.8代表人物——浪兄··········································································129

  4.2网红“孵化器”如何运营网红模式················································130

  4.2.1什么是网红“孵化”公司·······························································1304.2.2培育“网红模式”··········································································130

  4.2.3网红“孵化器”的核心竞争力·······················································132

  4.2.4网红“孵化”公司如何运营网红模式············································134

  4.3如何让网红变现··············································································138

  5.1淘宝网红··························································································146

  5.1.1淘宝网红的发展··············································································146

  5.1.2想成为成功的淘宝网红,需要掌握这些秘诀·································150

  5.1.3淘宝网红推广技巧··········································································153

  5.1.4商家如何跟淘宝达人合作·······························································156

  5.2网红商业运作解密···········································································159

  5.2.1网红的商业运作··············································································159

  5.2.2网红背后的产业链关系···································································162

  5.2.3网红的吸金大法··············································································164

  5.3如何打造网红店铺···········································································168

  5.3.1网红买手制的购物模式···································································169

  5.3.2网红销售模式有望为品牌商打开吸引客流新渠道·························169

  5.3.3网红虽然只是销售模式的转变,但有望帮助社交电商平台取代中心电商平台··················································································171

  5.4网红与电商的结合···········································································176

  5.4.1什么是电商及网红电商化·······························································176

  5.4.2电商发展趋势··················································································177

  5.4.3运营模式·························································································177

  5.4.4网红电商的运营优势······································································184

  5.4.5网红经济点燃社交电商···································································184

  5.4.6社交电商如何用好“网红思维”····················································185

  6.1“国民老公”——王思聪·······························································192

  6.2一个集美丽与才华于一身的美女——Papi酱··································196

  6.3“洪荒少女”——傅园慧·······························································207

  6.4宠物爱好者——回忆专用小马甲····················································210

  6.5喜剧导演——叫兽易小星·······························································213

  6.6内地女模——张大奕·······································································217

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